Clicking Through: A Survival Guide for Bringing Your Company Online by Jonathan Ezor ($20; Bloomberg Small Business) tackles the logistical and legal issues of putting a business online. Ezor lays out the benefits and liabilities of Web-based commerce and details various Web advertising models, how to develop a successful online marketing strategy, and ways to protect your intellectual copyright and content. Numerous case studies highlight real-life issues business owners face. Clicking Through is informative, yet cautionary--a handy tool for the home-based business owner ready to take the e-plunge.

COPYRIGHT 2000 CURTCO Freedom Communications
COPYRIGHT 2000 Gale Group